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Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations. 'He is the father of Marketing Management'.

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This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas.

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Seperti biasa saya akan membagikan artikel maupun ebook manapun, Sebelumnya saya membagikan buku Philip Kotler edisi 14 versi inggris, kali ini saya akan mempublish Ebook Manajemen Pemasaran karangan Philip Kotler dari edisi ke-13 jilid 2 versi indo. Bagi yang mau menjadikan edisi ini menjadi referensi tugas akhir, skripsi, maupun tesis, silahkan didownload. Philip Kotler Gary Armstrong PENERBIT ERLANGGA. Menguraikan fungsi manajemen pemasaran, termasuk unsur-unsur dari suatu perencanaan pemasaran B A B 2.

It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas.

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Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services.

This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read. Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin This is a text book for my Master's degree.

It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures.

The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment. All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cited in the book are from our daily life that after reading a topic it remains in mind forever. I recommended this book to everyone, and again I am gonna say its the best book ever for marketing, interesting more than a Fiction book/ young-adult book.

Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation. Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them.

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Semua pembelajar pemasaran di seluruh dunia mengetahui siapa Philip T. Philip Kotler memiliki otoritas dan wewenang ilmiah yang tinggi di dunia pemasaran. Dia adalah S. Johnson & Son Distinguished Professor of International Marketing di Kellogg School of Management, Northwestern University. Ia menerima gelar masternya di University of Chicago dan gelar Ph.D.

If the organization does these things well, it will reap the rewards in terms of market share, profits, and customer equity. Download Ebook Read Now File Type Upload Date.